Popular provider of online gaming content Bet Rite is expanding its offerings for its operations across Canadian markets. Most recently, the supplier inked a partnership with the leading developer and distributor of live gaming solutions, TCSJohnHuxley. Thus, gaining access to the latter’s live gaming content to offer across the Great White North.
Based in Canada and established in 2009, Bet Rite touts a team with over 40 years of expertise in the gaming industry and as a leading supplier, it provides its partners with a single vendor approach offering multiple product lines and services to meet their needs. Its objective is to always supply clients with customers with the latest products in technological developments.
Partnering with the Leading Live Gaming Supplier
As part of the agreement, TCSJohnHuxley will now become the exclusive provider of its portfolio of content for the Canadian firm for the land-based casino sector in the country. Now, the gaming provider of brick-and-mortar casino tech will utilize the partnership to bolster its live gaming offering and enhance the live experience for players across the country.
Phil Lee, Managing Director for TCSJohnHuxley Americas shared that the company is delighted to partner with the Canadian firm in the country. He believes that the strategic collaboration will bring together their first-in-class products with a popular name in the local gaming market. He is optimistic that the deal will be of major benefit to all customers in the region.
Bet Rite President Billy MacLellan commented that the firm’s team of experts is quite eager to be working with TCSJohnHuxley. The president explained that the company’s established distribution network and expertise in the local gaming sector will ensure that casino locations across the country will benefit from this exclusive partnership agreement.
Canada Sees Gambling Expansion and Digitalization
It should be noted that the last few years have been quite crucial for the expansion of the Canadian gambling industry. In August 2021, the federal government enacted Bill C-218 as law, hence decriminalizing single-event wagering on sporting events. This was a highly-anticipated change for the industry as it provides greater variety for casual bettors.
Shortly after the legalization, provincial lotteries such as British Columbia Lottery Corporation, Loto-Quebec, and Atlantic Lottery Corporation all debuted the new offering for their bettors. The quick introduction was powered by Scientific Games’ OpenSports™ platform, making it the first regulated sportsbook solution in the country to offer single-event betting.
However, recently, experts have raised some concerns about the long-term impact related to single-game and in-play sports betting in the country. Matthew Young, the chief research officer for Greo Evidence Insights, noted that online gaming has expanded since the legalization of single-event wagers. He said that the gambling scenery changed drastically across the country and in Ontario, due to the launch of the private market.
Source: Horner, Charlie “Bet Rite pens TSCJohnHuxley deal to enhance live gaming offer” SBC Americas, September 25, 2023
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